Using Marketing Research to Identify Your Consumer Target

Small Business Workshop presented by SCORE Las Vegas

Learn from the experts with SCORE’s small business training workshops. This month's topic focuses on market research and target customers.

Market research provides critical information about your market and your business landscape. The goal of this workshop is to help you build a target customer profile and understand your business landscape in preparation for building a marketing strategy for your business. Topics covered will include defining target market, market research, and competitor analysis, a review of why these three topics are important to your business, learning how to execute market research, and determining how to complete a competitor and SWOT analysis.

SCORE Las Vegas provides free and confidential business advice to entrepreneurs starting a new business or growing an existing business as well as a diverse array of different seminars taught by subject matter experts. 

For more information or to register for this session, click here.

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